While listening to a recent episode of the A Blog to Watch Weekly podcast, a debate over strategy and pricing at the watch brand Oris caught my attention. An Oris watch. The brand has used Sellita movements. The issue at hand was this: do Oris Diver watches, featuring the in-house calibre 400 movement and priced just over $4,000, make any sense? This question is relevant because other, similar, Oris Divers with a Sellita-derived movement are available for under $3,000. At first blush, I understand and, to some extent, agree with those who question whether it makes sense for Oris to move "upmarket" and still offer lower-priced models. But I think some recent events in Switzerland suggest that buyers should strongly consider, or perhaps prefer, the newer references with in-house movements even though they may carry a premium. When any brand sources materials from other companies, they face something the field of finance refers to as "counterparty risk." Your p
Economic complications in watchmaking