Skip to main content

Breaking: Argon Watches Gets the Boot from Kickstarter?

Argon Watches search result on Instagram.
I just received a DM from IG @timesnewroman because he noticed that a project by Argon Watches is no longer available on Kickstarter's page. By way of background, Argon's Spaceone is a partnership between highly accomplished watchmaker Théo Auffret and watch businessman Guillaume Laidet. The watches are extremely creative, employing a jump mechanism, and have been very well received (you can see a compilation of their press coverage here).

Kickstarters "404 not available" screen as of right now.
There is a rather stark message on Kickstarter right now reading "Argon Watches is the subject of an intellectual property dispute and is currently unavailable." A screengrab is to the right. This has got to be a gut punch for the brand and for collectors who were looking forward to receiving these watches.

I reached out to Argon for an update and received the following statement:

+++
Hello there,

As of today, you might have received a message from the Kickstarter Trust & Safety Team concerning our recently closed SPACEONE project that you have backed.

We are surprised by this message from the Kickstarter team and have not received any advanced warning about this issue. This Intellectual Property Dispute concern our trademarks.

As a precaution, it seems that Kickstarter has frozen the project for the time being automatically while we provide the relevant documentation to their team.

The funds are currently still with Kickstarter - we have not received them yet and we will make sure that we stand right by you, the backer.

On our side - we want to confirm with you that we have indeed registered the trademark MONTRES ARGON in france in 2018 and extended to all EUROPE, USA & JAPAN.

We remain available for any other questions and will make sure to keep in close contact with you about the situation, the funds & the watches!

Best Regards, Guillaume, Theo and the Argon team
+++

Let's keep fingers crossed that this all gets ironed out sooner rather than later. A recent post suggests there are more than €1 million at stake!
My book on the history of Rolex marketing is now available on Amazon! It debuted as the #1 New Release in its category. You can find it here.

You can subscribe to Horolonomics updates here.

Comments

Popular posts from this blog

Fining the Crown

News recently broke that watch brand Rolex was on the receiving end of a €91 million fine levied by French authorities. A view of Rolex's offices in France. Source: Google Maps. Generally, the headlines ascribed this fine to Rolex's alleged practice of prohibiting online sales of its watches. However, I've looked closely at the situation and I don't think those headlines are completely accurate (although they're probably what French authorities would want you to believe). I came to this conclusion after reading a Google translation of a 134 page report issued by the French Competition Authority on December 19, 2023. Generally speaking, such documents do not make for engaging reading. However, for those who know how successful Rolex has been at maintaining a comparatively high level of corporate secrecy, the French report provides a compelling and rare insight into some specific aspects of the brand's business. It is these insights which lead me to conclu...

Argon Trademark Dispute Goes to Court

What it might look like if Aragon and Argon watches actually went to court over the trademark dispute. My prior post described a disappointing development for those collectors hoping to acquire an Argon Spaceone watch via the brand's Kickstarter campaign. The campaign had reached over $1 million in funding when Kickstarter's management stepped in and froze the whole thing over an "intellectual property dispute." When I posted about this development on Instagram , Hodinkee editor Tony Traina noted in the comments that another brand, Aragon watches, had filed a complaint with the US Patent and Trade Office (USPTO) back in April (thanks Tony!). Argon's account replied and indicated that they had already filed a registration for their brand name and they were retaining counsel in New York City. On Tuesday, June 27 of this week, more details were offered via a lawsuit filed in the US District Court for the Southern District of Florida. The case is filed on behalf...

Rolex in Court Part Deux: There's Audio

There comes a moment in the servicing of a watch that is probably easy to miss among the hundreds of steps required to remove a movement from a case, inspect the parts, repair anything amiss, lubricate all the pieces, and put the whole thing together again. A watch that Rolex's investigator bought at Beckertime for approximately $4,500. The lawsuit refers to this as "Counterfeit Watch One." That moment is when a watchmaker takes the dial and reattaches it to the movement. There is nothing particularly unique when it comes to the tools required or the tasks involved in this step. Instead, what is unique about this moment is that the watchmaker holds in their hand a mark that is not the property of the watchmaker and it is not exactly the property of the watch's owner. In the case of Vacheron Constantin, that mark is a Maltese Cross. For Audemars Piguet, it is the brand's initials. When it comes to Rolex, the mark is a widely recognized crown. If the reassembly...