I've spent a few days reading Europa Star's issue 4, 2021 . Unsold watch mechanisms and a dial. A recurring theme in that issue is the rather stark decline in sales of accessibly priced Swiss watches. This is a point I've made before and also one that @velocophile compellingly made on Instagram. The whole notion of "accessible" pricing is a bit of a moving target these days, one that seems to involve more and more money over time. Nevertheless, watches priced in a window centered on $1,000 seem to sit around, unsold, in inventory for ever-lengthening spells. There are a lot of people with far more experience than me trying to figure out what to do about this. Smartwatch faces from one ecosystem. A few of those people are experimenting with an option that probably deserves wider adoption: designing and selling digital watchfaces. There is an emerging ecosystem on Apple watches and Wear OS (smart watches from Google) which allows third parties to
Economic complications in watchmaking