An evolving trend in luxury watches involves brands taking an active role in the preowned market. I first wrote about this topic last year when Audemars Piguet received attention for its plan to buy back its preowned watches and resell them, perhaps as an upgrade to a new watch purchase. I shared reasons to believe that this might not be viable in the long-run. Chapter 2 of this story unfolded in Melbourne, Australia late last year. Vacheron Constantin recently opened a boutique in Melbourne. Soon after that opening, timepieces from the brand's "Les Collectionneurs" effort were available for purchase . "Les collectionneurs d'estampes" by Honoré Daumier Vacheron is actively buying preowned timepieces, refurbishing them, and selling them back to the community. Regrettably there is some opacity when it comes to the sourcing and pricing of these pieces. This week WatchPro provides us with chapter 3 of the story. Independent brand ...
Economic complications in watchmaking