According to Instagram, I started following watch brand Lebond sometime during the month of January this year. The Lebond Attraction watch, photo courtesy of Lebond. I'm not entirely certain how they came to my attention. I believe one of their watches appeared in the "Search & Explore" menu as a suggestion from the algorithm. I took a closer look, saw what I liked and decided to follow the brand. Sometimes the algorithm gets it right. It was clear from just this first pass that Lebond is a design-forward brand. The Lebond Siza, black dial. The first reference which came to my attention was the Siza. The watch case is shaped as a square rotated 45% with truncated (flat) vertices. Attaching a strap to that shape is not straightforward but Labond executes Vendôme lugs to do so. The case is titanium, the strap is FKM (Fluoroelastomer) leather, there is a display caseback, and the movement is both Swiss and automatic. There are two dial options, both featu...
Amidst all of the Watches and Wonders frenzy this month, Rolex released a teaser video on their web page marking the 100 year celebration of the Oyster case design. A screenshot from the Rolex teaser video. The image may represent a black hole. Superimposed atop the video was the text "Join us on 12 May 2026." Hat tip to @niccoloy for bringing the video to my attention. Esquire has some good guesses about what might be afoot, including a new date complication or perhaps even a celestial complication. I have my own guess about what's going on. I could absolutely be wrong, but that's always a risk when trying to anticipate a move by one of the world's most secretive watchmakers. Even if I'm wrong, though, I think I will draw attention to something that has not really been covered by other publications, as near as I can tell. Rolex is now a contractor for the European Space Agency (ESA). But let's back up a bit and cover some recent developments. L...