Horolonomics

I woke this morning at "zero dark thirty" in order to catch an Amtrak train into New York City. The exhibition entry. My destination was a preview of "Icons of Time," an exhibition and collaboration between UBS (a bank) and its "House of Craft," Hodinkee and Hodinkee's founder and President Ben Clymer. I'd missed the last gathering of this sort, held around the same time last year. But this time around my schedule allowed me to participate so off I went. The event promised to offer twelve timepieces, one for each hour marker on a watch dial, curated by Clymer. According to my invite, these timepieces were selected because they are rare and "[embody] both the vision of its maker and the enduring legacy of those who have worn it." I decided to see if I could guess ahead of the event which twelve might be featured. I promise I'm typing up this list as I ride the train. My first guess would be an Omega Speedmaster because that watc...

There's a certain genre of watch lore involving lost and recovered timepieces. Arguably the most important of these is Cole Pennington's 2019 story of a watch worn by a Marine Corps pilot whose plane was shot down during a covert CIA operation over southern China in 1952. A photo of the recovered watch in question, photo credit Logan Barnard and Hawaii News Now. I've posted a couple of these stories as well, including one in which a watch owner faked throwing away a watch (only for his relatively to later find the watch was kept and sold) and another watch which was lost in a field by a farmer and later recovered. Rolex, the company, celebrated the "lost and found" story genre in the 1950s. An example of the "Fantastic Stories" campaign, this one about a watch lost underwater for seven years. In a series of advertisements dubbed "Fantastic Stories," Rolex retold some compelling experiences of watches and watch owners. At least two ...

In 1946, economists Arthur Burns and Wesley Mitchell provided a formal definition of business cycles. I asked AI to create an image in the style of Salvador Dali's Persistence of Memory featuring the letters "RHT" and this is what I got. Their conceptualization is extensive but one of the most important elements is the idea that cycles are "recurrent but not periodic." In other words, fluctuations happen over and over again, but they do not follow a regular pattern. In the world of horology, recurrent but non-periodic processes are familiar and a great challenge when it comes to tracking the passage of months and years (as well as other events like Easter). The end of a month recurs twelve times each year, but the length of a month is not always the same (and leap years mean that February has an extra day every four years, I'd rather not even begin to talk about leap seconds). The past two years provide compelling evidence that the watch industry als...

Philanthropic activity is sometimes overlooked when it comes to the watch industry. Satellite view of the Pont Hans Wilsdorf. There are certainly marketing campaigns which publicize watch industry support of the arts and the environment, for example. But some activity is less well-known but no less important. For example, consider a certain bit of road in Switzerland. Geneva's Pont Hans-Wilsdorf, or Hans Wilsdorf Bridge in English, is architecturally very unique, with an organically designed superstructure reminiscent of the work by famed architect Antoni Gaudí (well, reminiscent to me at least). The bridge spans the Arve River and allows pedestrians, bikes and cars to move between the neighborhoods of Les Vernets and Plainpalais. I've heard some lore about this bridge, mostly due to the fact that the Hans Wilsdorf Foundation, the non-profit owner of Rolex, paid for its construction. Generally, infrastructure like this would be funded out of public coffers. The bridge wa...

I recently learned that the CEO of Audemars Piguet Americas (APA), Ginny Wright, was departing the legendary watch brand. A tabletop model of the AP "Starwheel," photo taken at AP House NYC. The new CEO of AP Americaa will be Louis-Gabriel Fichet, who joined AP in 2020. I learned about this development from an online watch publication whose editor opined on the matter . I feel obliged to respond to that piece because I think it reveals some concerning biases in watch industry coverage, biases which will only diminish if we talk about them openly and honestly. There were three critiques of Ms. Wright's time at the helm of APA that jumped out to me. First was the allegation that Ms. Wright suffered a "sudden removal." Subsequent to this critique, Ms. Wright posted on her Instagram account that she is "returning to the world of prestige beauty and stepping into a global CEO role." Moving from a regional executive position to a global one is not ind...

Last week, Icebox / Swiss Watches GA, a third party retailer of pre-owned watches, officially acknowledged receipt of a lawsuit filed by Rolex USA in the US District Court for the Northern District of Georgia - Atlanta Division. A screenshot of the Icebox / Swiss Watches GA retail location Source: Rolex's legal filing. The cause of action for Rolex's lawsuit against Icebox / Swiss Watches GA is "Trademark Counterfeiting, Trademark Infringement, False Advertising, Designation of Origin, Descriptions, Representations, and Unfair Competition." I've previously covered lawsuits of this sort filed by Rolex against independent retailers who sell modified watches. But this one is an order of magnitude different. Icebox / Swiss Watches GA has some very high-profile clientele. For example, a YouTube video from five years ago entitled "Post Malone Buys Rolex For 21 Savage & Autographs A Bugatti!" has over seven million views (the video content is pretty ...